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In 2000, Cox Communications’ Arizona branch hadn’t met a budget for three years, their P&L was in shambles and morale was in the cellar. Today, the branch models organizational effectiveness, and is the U.S.-based company’s largest and most successful region. A $1.6 billion operation blanketing the state, it is envy of cable systems industry-wide. What caused this dramatic change in success? All it took was a reevaluation of leadership style, and the profits followed.

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Do you want to improve your profits? Then all you need is love, according to Cleve Stevens. But the California-based consultant does not expect his senior executive clients to start holding hands and kissing. He simply wants to take the shareholder-value debate further by convincing business leaders that caring about their employees will help them to make more money.

Deal properly with your staff and profits will follow, he said. “It’s really just enlightened self-interest.

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